Last updated: October 2026
The Storybook Wardrobe is a personal style and bookish living website.
The Storybook Wardrobe is operated by Billy Millard, trading as The Storybook Wardrobe, who is the data controller for personal information processed through this website.
For privacy-related enquiries, contact:
letters@thestorybookwardrobe.com
This privacy policy explains how this site may collect, use and protect information when you visit the website, contact the site, or interact with its content.
Information this site may collect
The site may collect limited information such as:
Your name and email address if you contact the site directly.
Any information you choose to include in an email or enquiry.
Basic website usage information, such as page views or referral sources, where analytics tools are used.
Technical information such as browser type, device type and approximate location.
Information connected with affiliate referrals, such as link clicks, referral identifiers and purchase attribution, where affiliate links are used.
How information may be used
Information may be used to:
Respond to enquiries
Manage collaboration or guest contribution requests
Understand how visitors use the site
Improve content, layout and user experience
Measure affiliate referrals, purchases and commissions
Maintain website security
Meet legal, tax or administrative requirements where necessary
Lawful bases for processing
The lawful basis used depends on why the information is being processed.
Where consent is required for non-essential analytics, marketing or affiliate tracking technologies, the site relies on your consent. You can withdraw that consent at any time through the site’s cookie preferences.
The site may rely on legitimate interests where necessary to operate, secure and improve the website or to respond to ordinary enquiries. Those interests are running the website effectively and communicating with people who choose to contact it, provided those interests do not override your rights and interests.
Where processing is necessary to comply with a legal obligation, such as keeping records required by law, the site relies on that legal obligation.
Where you ask the site to take steps before entering into an agreement, such as in connection with a proposed paid collaboration, processing may be necessary to take those steps at your request.
Cookies, analytics and affiliate tracking
This site uses necessary cookies to make the website work and may use analytics cookies to understand how visitors use the site.
The Storybook Wardrobe also participates in affiliate programmes, including Rakuten Advertising. Affiliate links and related network technology may use cookies, pixels or similar tracking technologies to record referrals, attribute qualifying purchases and measure commissions. Rakuten Advertising, participating advertisers and relevant service providers may receive information connected with those referrals. These technologies may also be used for personalised advertising where applicable.
Complianz is used to provide cookie choices. Visitors can accept, reject or manage cookie categories and can change their preferences later through the site’s cookie controls.
Affiliate links and sponsored content
The Storybook Wardrobe uses affiliate links. If you click an affiliate link and make a qualifying purchase, the site may receive a commission.
Affiliate links, sponsored content, gifted products and paid collaborations will be disclosed where appropriate.
Affiliate links may involve referral or tracking technologies as described in the section above. Once you leave The Storybook Wardrobe and visit a third-party website, that site’s own privacy policy applies.
Sharing information
Information may be shared where necessary with service providers used to operate the site, such as website hosting, email, analytics, security and consent-management services.
Where affiliate links are used, limited information may also be shared with affiliate networks such as Rakuten Advertising and participating advertisers for referral tracking, attribution and commission purposes.
Information may also be disclosed where required by law.
International transfers
Some service providers used by The Storybook Wardrobe, including Rakuten Advertising, may process personal information outside the UK.
Where personal information is transferred internationally, appropriate safeguards are used where required by law. Rakuten Advertising states that it relies on safeguards including Binding Corporate Rules within the Rakuten Group and contractual protections such as the UK Addendum for certain transfers outside the group.
How long information is kept
Emails and enquiries may be kept for as long as needed to respond, manage records or handle any related collaboration or administrative matter.
Information processed through analytics, consent-management or affiliate services may be retained by those service providers according to their own retention policies and applicable law.
Details of the cookies used by the site, including their purposes and storage periods, are set out in the site’s Cookie Policy.
Your rights
Depending on the circumstances and the lawful basis being used, you may have rights over your personal information, including the rights to access, correct or erase information, restrict or object to certain processing, and request data portability.
Where processing is based on consent, you can withdraw that consent at any time. You can change your cookie choices through the site’s cookie preferences.
If you have a concern about how your personal information has been handled, you can contact:
letters@thestorybookwardrobe.com
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator.
Changes to this policy
This privacy policy may be updated from time to time as the website grows or new tools are added.