The Storybook Wardrobe works with brands, makers and publications that fit the site’s core subjects: second-hand clothing, wearable style, clothing care, bookish style and characterful objects or interiors.
A collaboration should give readers something useful beyond the fact that it is sponsored: good information, a genuinely relevant product or a subject I would have been interested in covering anyway.
Ways we might work together
- Sponsored articles or features on subjects that belong naturally on the site
- Product features where there is something useful to test, explain or judge
- Affiliate partnerships with relevant retailers or makers
- Commissioned writing or editorial work for suitable publications
- Selected advertising or sponsorship
I only accept collaborations that are useful to readers and make sense within the site’s existing subjects. Payment does not guarantee a positive opinion, and I will not publish material that requires me to soften criticism or pretend a poor fit is a good one.
Suitable topics may include:
- Second-hand and vintage clothing
- Clothing care, repair and storage
- Shoes, leather goods and shoe care
- Tailoring and alterations
- Bookish and fantasy-influenced style
- Textiles, accessories and well-made everyday objects
- Characterful interiors and material culture
- Independent shops and makers relevant to those subjects
Any paid, gifted or affiliate relationship will be disclosed clearly and prominently. Paid links will use the appropriate sponsored or nofollow attribute in line with search engine guidance.
When getting in touch, please include your brand or publication, what you are proposing, the expected deliverables, timing and budget. If a particular article or section of the site prompted the idea, include that too.
If the idea sounds like a natural fit for The Storybook Wardrobe, get in touch via the Contact page.